Enterprise UX for complex domains

I design configurable systems that turn complex business logic into scalable, intuitive products.

Hosted Payments Configuration Page Mural

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Flipping the mental model in a complex system

Reframed payments configuration into a flexible, rules-based system that gave revenue teams real-time control over pricing and behavior—reducing reliance on engineering and shortening market response from months to hours

Complex Underneath. Simple on the Surface.

Designed a white-labeled checkout system that enabled travel brands to control payment logic while embedding compliance into the product—turning a constraint into a scalable capability

Design System Screenshot on a Macbook Air

One system for a fragmented platform.

Created a design system that aligned product behavior and interaction patterns across teams and platforms—reducing fragmentation and unifying a suite of over 100 products

Cash Disappeared. So Did the Tips.

Designed a digital tipping experience that enabled cashless gratuity in hospitality environments—creating a new revenue channel where traditional tipping no longer worked

INDUSTRIES & DOMAINS

Financial technology and payments — Global payments infrastructure at Sabre, supporting $120B+ in annual airline transactions across compliance-driven, multi-tenant environments.

Enterprise SaaS — Workforce management and labor operations at UniFocus, serving global hospitality clients including Hilton and Ritz-Carlton across 100+ products.

Online travel — High-traffic transactional design at Travelocity, including search, booking, and checkout flows at scale.

Working on something interesting?

Send me a message and tell me a little about what you’re building.

Contact Craig